BUFFALO, N.Y. – You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...

It is preferable if you come to this short course having reviewed some of these basic concepts that will be frequently mentioned: ...

Data collected through multi-item Likert scales that contain reversed items often exhibit problems, such as unexpected factor structures and diminished scale reliabilities. These problems arise when ...

This is a preview. Log in through your library . Abstract Extreme response set, the tendency to prefer the lowest or highest response option when confronted with a Likert-type response scale, can lead ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...