The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.
The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.
This year the X Games has partnered with Google to roll out a new artificial intelligence (AI) technology to help judges inform their scores —
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Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.
The X Games is taking a leap into the digital future by partnering with Google on a new AI judging technology for some ski and snowboard events.
New CEO Jeremy Bloom aims to make X Games bigger and better, tinkering with some new ideas this week and in the future. He also hopes that future includes events in Aspen, which aren’t a guarantee but have a path forward.
The X Games have gone through various iterations over the years, and the current format is a long way off from the mixed ski/snowboard cross relays and snowmobile events that took place in the earlier days of the competition.
WATCH: X Games Aspen 2025 will air nationally on ABC and ESPN Friday through Sunday, but can also be streamed on fuboTV (free trial).
The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.
A cat named Mittens accidentally flew three times between New Zealand and Australia this month after her cage was mistakenly left in the plane’s cargo hold.