A playful Wall Street Journal print spot shows Columbia president Joe Boyle pitching outlandish snowball tests to prove the ...

As a juror in the Advertising category at The Drum Awards Festival, Dan Roberts shares his take on AI as a tool not a ...

At The Drum Live, the restaurant chain’s CMO lifted the lid on shepherding the marketing function through administration to a ...

At AAF Miami, the hemp and CBD brand’s CEO shared how he took his family-run, physician-backed CBD and THC company from dream ...

Brands that act will stay relevant while also helping to define the next era of audio advertising. By testing, learning, and ...

MIT projects that by 2030, almost half of all consumer decision-making will be AI-driven. At The Drum Live, futurist Danielle ...

The Canadian coffee company has revived its most beloved cup designs in an out-of-home campaign from ad agency Gut Toronto.

Deep learning’s most valuable capability lies in processing vast datasets in near real-time, advancing advertiser data ...

At The Drum Live, Unilever’s Leandro Barreto, Our Own Brand’s Sarah Fulford-Williams and Hypetap’s Detch Singh explored a ...

With CPC on the rise, crowded promotions, and shifting online buying behavior, it’s important to think strategically ahead of ...

The traditional marketing funnel is no longer fit for purpose. That was the clear consensus at The Drum Live in London, where ...

During a fireside chat at The Drum Live, L’Oréal’s chief digital and marketing officer for the UK & Ireland lifts the lid on ...