While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft.

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Two-thirds of Gen Z travelers use social media for inspiration and 52% of consumers overall would consider visiting a place ...

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight ...

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and ...