In "Personalized: Customer Strategy in the Age of AI," Mark Abraham and David Edelman emphasize that in today’s ...

Agentforce digital labor platform includes new pre-built Agentforce skills for retailers that assist with tasks across order management, guided shopping, appointment scheduling, and loyalty programs ...

ElevenLabs in the conversational AI market focuses on personalization and accessibility. One of its features is its ...

Could XMail challenge email’s status quo? Let’s discuss its potential to reshape the email ecosystem and address key ...

Contentstack, a provider of a composable Digital Experience Platform (DXP), announced today the acquisition of Customer Data ...

SAP also debuts solutions to address loyalty gap as new survey results show 80% of U.S. consumers feel undervalued by brands NEW YORK — SAP SE (NYSE: SAP) announced a slate of new solutions and ...

Medallia today added five former Qualtrics executives, most notably at the top: Mark Bishof is the new chairman and CEO of ...

Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email ...

Merged company will be well-positioned to meet the evolving needs of creative, media, and advertising industries through combined investment in content creation, event coverage, and product and ...

The marketing leader of 2025 will blend creativity with tech proficiency, embrace data and use purpose-driven strategies to drive long-term growth.

Two-thirds of marketers use 16 or more martech solutionsCHICAGO, Jan. 08, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE: TRU) announced today newly commissioned Forrester Consulting research that reveals ...

Builds on the company’s mission to create the most modern, Composable DXP; combining first party data with dynamic content to elevate brand experiences. AUSTIN, Texas, Jan. 8, 2025 /PRNewswire/ ...