At the September MarTech Conference, MarTech Editorial Director Mike Pastore gathered three seasoned practitioners to tackle a deceptively simple question: if marketers are swimming in data, why are ...
Steeped in AI for over two years, I’ve come to see my team of LLMs — ChatGPT, Claude and Gemini — as specialists, each with a unique personality. On the surface, they all let you interact in natural ...
With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever. For multi-location brands, this task is even harder as ...
The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited UX upgrades.
The September edition of the MarTech Conference featured six panel discussions focused on the dynamic duo of data and AI and their impact on the marketing organization. We combed through 95 pages of ...
Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says the agents can unify data, marketing, ...
For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve in ways that ...
Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts with what a meaningful brand is outside of AI. A logo is ...
There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two years ...
The AI decisioning revolution is as significant as the shift from mass email to real-time personalization. Yet too few marketers can actually take advantage. Most of us already have multiple tools in ...
AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous MarTech article, “Operationalizing generative AI for ...
YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success ...
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