Why premium brands create deliberate obstacles to increase perceived value, exclusivity and emotional connection in ...

Microdrama is gaining popularity as a storytelling format. It delivers narratives in short episodes. China's market is ...

Fueled by the rise of AI, the robo-advisory market is projected to surge by 600% by 2029, with a notable portion of retail investors already utilizing tools like ChatGPT for stock selection.

Nothing's sub-brand CMF will now be an independent entity. Its global headquarters will be in India. The company plans to ...

Nvidia's significant investment in OpenAI raises questions about the potential for an AI bubble, as analysts point out risks ...

H&M's third-quarter profit significantly exceeded expectations, driven by strong demand for its autumn collections. Despite ...

Discover how the alcohol industry is resisting WHO's proposed regulations on alcohol consumption. Learn about the debate over ...

India is set to become a global leader in circular tech innovation. A survey reveals many Indians hoard unused phones. This ...

Gant appoints Shahid Kapoor as brand ambassador for new campaign 'Button Up. Build Your Story' to celebrate themes of ...

Discover the importance of regional content and language in India's marketing landscape. Learn how brands are shifting their ...

Galderma, a pharmaceutical company specialising in dermatological solutions, recently launched a one-of-its-kind brand ...

Founder, Social Beat, takes ET Brand Equity through how Fortune Foods showcased itself as a rooted and digitally forward ...