Creating a smart, affordable mailing strategy can make the difference between profit and loss. One solution is to use poly mailers.

Rather than sending out generic, one-size-fits-all pieces, incorporate personalization into your mailing. For example, don’t send your mailer to “Dear Homeowner at 15 Main Street.” Instead, try the ...

But such digressions of self-praise, self-criticism and self-interest seem less like writing lessons than self-amused monologues. Which is just to say that Mailer is still Mailer.

The company’s Airjacket® bubble mailer and WicketPAC ® wicketed poly mailers, available with 50% recycled content, round out the list.