Truvia® is marketed as a natural, stevia-based sweetener that is good for blood sugar control. However, you may wonder if Truvia is healthy or natural. Many people are trying to reduce their sugar ...

Add Yahoo as a preferred source to see more of our stories on Google. Spoiler alert: sugar is bad news. Thanks to its addictive nature, however, quitting cold turkey is excruciatingly painful. Enter ...

Calorie-free, plant-based Truvia is "a miracle of nature," the manufacturer says. It combines the sweetener rebiana, from the leaves of the stevia plant; erythritol, a natural sweetener typically ...

SAYS ZANNA MCFERSON, plucking a stevia leaf from a plant on her desk and biting into it, “I knew there had to be something we could do with it.” Through the expansive windows of her corner office at ...

WAYZATA, Minn., Oct. 1, 2012 /PRNewswire/ -- Truvia ®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, "From Nature. For Sweetness." ...

As snowy white granules rain down on a cup of coffee, words appear across the TV screen: "Sprinkle your coffee with something other than guilt." Then, the narrator intones: "Try the first ...

Given the number of people who use brand-name sugar substitutes like Splenda or Equal, it’s hardly surprising that people freaked out when a recent study revealed the effects that Truvia had on fruit ...

Erythritol, the main component of the sweetener Truvia, has a new, unexpected application -- it may be used as an insecticide. And a sixth grader can take part of the credit for this unusual discovery ...

Truvia has printed a new set of inspirational messages on its packets, and is launching a “Sweet Matters” branding content partnership with Upworthy.com and Vanessa Hill, host of the PBS video series ...

The partnership brings together two brands committed to balance, community, and making everyday wellness routines more enjoyable. Through the Sweeten Your Strength Café, Truvia® demonstrates how small ...

Maybe not for humans, but researchers as Drexel University say the popular artificial sweetener packs just the right punch to halt the egg production of fruit flies. Erythritol, the sugar alcohol ...