When the researchers blocked estrogen receptors in the VTA, this suppressive effect disappeared, indicating that estrogen works directly in this brain region to reduce reward-related signaling.

Research suggests that when we make a decision that takes into account other people's preferences, we feel a sense of reward or pleasure.

UCSF scientists are uncovering the brain mechanisms behind resilience to stress and exploring new, non-invasive treatments for depression through groundbreaking research in mice.

Desire on demand and excessive stimulation: porn is everywhere but how does it affect us? Scientists spell out what happens to us when our clicks become habits and consumption turns into an addiction.

Rutgers researchers have used neuroimaging to demonstrate that cocaine addiction alters the brain's system for evaluating how rewarding various outcomes associated with our decisions will feel.

This personalized menu of activities is designed to deliver a hit of dopamine to your system. Dopamine is a crucial neurotransmitter involved in our brain’s reward system.