The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This is nothing new, said Shweta ...

In this clip from their spirited debate moderated by TVREV's Alan Wolk at Streaming Media Connect 2025, Philo's Aulden Kaye Yi makes the case for monetizing CTV content through programmatic ...

Ad fraud prevention will also remain among the leading trends in 2025 since fake clicks and malicious creatives are a problem for all the parties involved in programmatic advertising.

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

The programmatic advertising landscape is witnessing a transformative era, ushered in by major investments and technological breakthroughs. At the forefront of this evolution is StackAdapt, a ...

ViantAI is an autonomous platform that handles every stage of programmatic advertising, from building campaign plans to optimizing execution. It takes the complexity out of the process by creating ...

Programmatic marketing to HCPs have nuances that are not well understood by far too many. The leaders who convened for this Doceree-hosted roundtable at Cannes sought to bring clarity.

This week’s Webinar featured INMA CEO Earl Wilkinson and Advertising Initiative Lead Gabriel Dorosz, who examined the growing ...

Today, (26th August, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new ...

AdExchanger has announced a strategic partnership with The Women in Programmatic Network (TWIPN) for Programmatic I/O New ...

For all premium video inventory including premium streaming, linear and others, around 30%-40% of ad deals come from programmatic purchasing, according to industry estimates.