12–14 weeks out: Start concepting. “Determine general event structure. Who, where, how many, what is the purpose of your event. Is there a theme? It’s okay if you don’t know every little detail yet.

I just ran across this old post (don't ask!) on Jessica Levin's Driving Your Business, Relationships and Life Through Experiential Marketing and Delicious Cuisine blog, and it cracked me up. So of ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...