Examples of Business Market Segmentation. Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels ...

The need for market segmentation by international businesses of their products should be informed by cultural differences, ...

The key is blending data and digital tools with a personal touch. The future of market segmentation is its ability to fuel personalization. By designing products, services and experiences tailored to ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

The Different Levels of Market Segmentation. To help a company develop more focused marketing plans, each market is broken down into segments. Each level of a market segment requires different ...

Effective market segmentation can also help marketers to easily personalize their marketing campaigns and reduce the risk of an unsuccessful or ineffective marketing campaign.

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has just released their new market segmentation study on the IT services industry. A prominent IT ...