Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so making a cool and impactful impression quickly is crucial. The best ...

Perhaps not all home-grown ideas, but everyday things we barely notice, company logos. Researching some of those we see everyday uncovers their hidden meanings or messages. Let’s start with FedEx.

The logos with hidden meanings We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos?

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

We've seen plenty of logo 'secrets' drive the internet wild over the last few years, and let's be honest, not all of them are particularly surprising. From the FedEx arrow to the BMW 'propeller ...

Superman's iconic logo appears in all of his projects, from movies and shows to comics. But does it have a hidden meaning?

The little ducks on classic Cadillac logos have a rich history, going from a symbol of power to being phased out to keep up with evolving design trends.

Meghan Markle 's refreshed lifestyle brand has a logo with a meaningful symbol. On Feb. 18, the Duchess of Sussex announced that she was rebranding her lifestyle venture previously known as ...