Livetopia is a mega-popular role-playing experience on Roblox, with billions of visits to date, focused on exploring, creating, and spending time with friends in the digital world.

Roblox has previously tapped into music collaborations with artists like Elton John, Lil Nas X, Lizzo, and The Chainsmokers. Carey has taken over Roblox’s Livetopia with her digital campaign ...

Roblox has hired a former Google Play VP who was once the CTO of Hulu to lead the product side of its creator efforts.