Geographic segmentation is used to identify business target markets based on where the businesses are located. In some cases, business marketers will be attempting to appeal to a very local market ...

What Is Segmentation Explain With Example? An example of a market segment is a geographic, demographic, psychographic, and behavioral segmentation. Market segments include interests, lifestyles, ages, ...

Geographic segmentation This is one of the most common types of market segmentation where companies segment the market by concentrating on various geographic areas.

Geographical segmentation can also use variables like climate, size of city or town, rural or metropolitan area, and type of landscape (mountainous, beachside or farmland).

There is a need for brands to reevaluate their customer segmentation strategies and how they build segment profiles.