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Amazon Doubles Down on Dual Streaming Strategy in India With Prime Video and MX Player Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first ...
Amazon operates two distinct streaming platforms in India, Prime Video for subscription-ready users and MX Player for mobile-first audiences. Top executives of the platforms unpack the reason ...
Amazon targets India's diverse streaming market with Prime Video for premium subscribers and MX Player for mobile users.
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