The Limitless Cheer Squad held a car wash fundraiser at Loveland Intermediate School to raise money for their cheer team, ...

GK Cheer, a brand of Reading-based Elite Sportswear LP, has merged with San Diego-based Victory Team Apparel, a distributor of sideline cheerleading gear. Victory Team Apparel will complement ...

The roughly $300 million market for cheerleader apparel is dominated by traditional sideline squads that rally crowds at high school and college games. A smaller but bigger-spending segment is All ...

Cheerleading apparel is big business, with two key markets to serve. The roughly $300 million market for cheerleader apparel is dominated by traditional sideline squads that rally crowds at high ...

Maddie Gardner was America's first "cheerlebrity." Back in the dark ages of the mid-2000s, Gardner developed a following in the all-star cheerleading world for her expert stunting ability and ...

The lawsuit accuses the U.S. All Star Federation, the governing body of competitive cheerleading, and Varsity Spirit, a cheerleading apparel company, of creating “an environment which fostered ...

The case could have major repercussions for both the $300 million cheerleading apparel market, and the even larger fashion industry.