GK Cheer, a brand of Reading-based Elite Sportswear LP, has merged with San Diego-based Victory Team Apparel, a distributor of sideline cheerleading gear. Victory Team Apparel will complement ...

The Limitless Cheer Squad held a car wash fundraiser at Loveland Intermediate School to raise money for their cheer team, ...

Cheerleading apparel is big business, with two key markets to serve. The roughly $300 million market for cheerleader apparel is dominated by traditional sideline squads that rally crowds at high ...

The case could have major repercussions for both the $300 million cheerleading apparel market, and the even larger fashion industry.

Justices appeared reluctant to rule that stripes on cheerleading uniforms can be copyrighted.

The case could have major repercussions for both the $300 million cheerleading apparel market, and the even larger fashion industry.