Spoiler alert: sugar is bad news. Thanks to its addictive nature, however, quitting cold turkey is excruciatingly painful. Enter sugar substitutes. While some are natural and low in calories, the ...

Truvia® is marketed as a natural, stevia-based sweetener that is good for blood sugar control. However, you may wonder if Truvia is healthy or natural. Many people are trying to reduce their sugar ...

Erythritol, the main component of the sweetener Truvia, has a new, unexpected application -- it may be used as an insecticide. And a sixth grader can take part of the credit for this unusual discovery ...

Calorie-free, plant-based Truvia is "a miracle of nature," the manufacturer says. It combines the sweetener rebiana, from the leaves of the stevia plant; erythritol, a natural sweetener typically ...

Given the number of people who use brand-name sugar substitutes like Splenda or Equal, it’s hardly surprising that people freaked out when a recent study revealed the effects that Truvia had on fruit ...

SAYS ZANNA MCFERSON, plucking a stevia leaf from a plant on her desk and biting into it, “I knew there had to be something we could do with it.” Through the expansive windows of her corner office at ...

If current trends continue, stevia-based sweetener Truvia will be eyeball to eyeball with sucralose-based rival Splenda in the US retail tabletop sweeteners market within two years, brand owner ...

The Truvia business announced that its Truvia calorie-free sweetener is the first stevia-based sweetener to be awarded Product Carbon Footprint certification. The certification arm of the U.K.–based ...

Truvia has printed a new set of inspirational messages on its packets, and is launching a “Sweet Matters” branding content partnership with Upworthy.com and Vanessa Hill, host of the PBS video series ...

This post is part of an ongoing effort to identify the people, places, ideas, products and companies that are poised to become central to the global conversation over the next six to nine months.