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TechCrunch on MSN · 6h

Tim Cook reportedly tells employees Apple ‘must’ win in AI

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple must do this. Apple will do this."

Insider on MSN · 1d

Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.

Apple CEO Tim Cook said tariff concerns contributed to a recent surge in iPhone and Mac sales this year.

MacRumors · 1d

Here's What Tim Cook Thinks About Apple's Vision Pro After Low Sales

Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched nearly 18 months ago.

11hon MSN

Tim Cook Tells Employees That The AI Race Is Still Apple's To Lose, Despite Setbacks

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

Stocktwits on MSN1d

Tim Cook Eyes Larger AI Acquisitions As Apple Breaks From Tradition: ‘We're Very Open To M&A That Accelerates Our Road Map’

Apple Inc. (AAPL) is preparing to spend more on artificial intelligence, marking a change from its usual careful approach to ...

18h

Tim Cook Declares AI a Bigger Revolution Than the Internet: Apple Gears Up for Aggressive Push

Tim Cook rallies Apple employees, calling AI the next great revolution, as the company intensifies investments and global ...

1don MSN

Frustrated Siri users claim the voice assistant is becoming unusable, as a relaxed Tim Cook says Apple is ‘making good progress’ on its 2026 reboot

To put that right, Apple is working on a few new features that it unveiled at its WWDC 2024 back in June 2024. Back then, ...

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