Evaluation of Sales Promotion. Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing ...

Because promotions often include a discount, they can cause a drop in profits if the consumer response is not strong. Track your sales to measure the effectiveness of a promotion once it is launched.

Sales promotions are typically judged by their effect on market share. However, market share gains can be short-term—they may be lost when the promotion ends or when competitive activity increases.

BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

With promotions, special deals and increased online activity, this is the perfect time to attract new customers. However, the excitement of the season also brings unique legal challenges that ...

The combination of sales promotion and personalisation has seen brands redemption rates double. Engagement is not the sole benefit of the technique: there are also benefits in terms of rich data ...

Seasonal Sales Promotions For Thanksgiving Thanksgiving is a time for family and friends to gather around the table. Along with laying out a spread large enough to feed everyone in their family ...

Should plans for a product's promotional push emphasize the potential of poorly developed sales districts? Or, should allocations for advertising and sales promotion stress the receptive environment ...

Robert C. Blattberg, Scott A. Neslin, Sales Promotion: The Long and the Short of It, Marketing Letters, Vol. 1, No. 1 (Dec., 1989), pp. 81-97 ...

Retail sales of passenger cars in the world’s biggest auto market rose 5.0% on year and 5.0% on month to 2.02 million vehicles in September, the China Passenger Car Association said Wednesday.