No matter how great a company is, even the most successful product eventually matures and declines with the passage of time as rivals angle for a piece of the market your innovation created. A case in point is Apple’s iPhone,

In China, Apple’s second largest market, iPhone sales fell 18% in the December ending quarter, according to Bloomberg.

Apple's iPhone sales in China reportedly took a tumble at the end of 2024, with a considerable reduction in sales putting it in a dead heat with homegrown Xiaomi.