Global advertising expenditures will shrink 9.1% in 2020 to $572 billion before recovering to grow 5.8% to reach $606 billion in 2021 and $636 billion for 2022, according to Zenith’s latest spending ...
Despite trade disputes and fears of recession, the ad market has remained strong year-to-date, driving global ad growth. Overall, Zenith is now forecasting that global ad spend will grow by 4.4% this ...
Both Publicis Groupe’s Zenith and IPG’s Magna attribute growth in online advertising to programmatic targeting and data in their global ad spend forecasts released this week. That momentum will help ...
Add Yahoo as a preferred source to see more of our stories on Google. (Reuters) - Money spent on online advertising has risen rapidly, a leading forecaster said, despite talk about firms trimming ...
Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an ad spend forecast released by Zenith on Monday. The forecast tracked the ...
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