This is the third time in two months that YouTube TV has faced a contract dispute, but this one has had the largest consumer impact, by far.

Since most videos are made in 16:9 or 21:9 aspect ratios, this leaves black bars around the video. YouTube rolled out Ambient mode to make the experience feel more cohesive, with the effect dynamically adjusting in real time as the video changes. Instead of enhancing playback, Ambient mode ruins my focus.

Until an agreement is made, fans with YouTube TV will be missing all of the action. Not just college football, but the NFL’s Monday Night Football, and the start of the college

Rising costs of sports rights fees and other other factors have fueled YouTube's disputes with Disney and other media companies.