Two years after YouTube launched the YouTube Shorts revenue share program in February 2023, creators are finding that their payouts for short-form content are still dwarfed by the ad revenue they can ...

Fashion and beauty brands spent years chasing short-form virality. Now, as creators burn out and audience loyalty weakens, ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

YouTube this week put out a new video meant to address creators’ questions over its short-form video platform, YouTube Shorts. The questions it answered ranged from how the algorithm for Shorts ...