YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube launches a handful of updates for creators, including lip-syncing features for dubbed videos, likeness detection, ...

YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. The updates include: More data about channel memberships More data on ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

YouTube Analytics will replace YouTube Insight. YouTube Analytics will offer a number of new features, including a new overview section, more detailed statistics, the ability to discover which videos ...

As well as being the most popular video site in the world, YouTube is also the second biggest search engine next to Google, its parent company. Considering that over four billion hours of video are ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Why we ...

The Analytics tool in YouTube Studio is adding new and returning viewer metrics to help creators better “understand different trends in your audience over time.” Available on the desktop web, the ...