Perhaps you're trying to write Web copy for the first time. Perhaps you're not a writer, but you're charged with developing content. Perhaps you're an interactive pro who's wrestling with difficult, ...

One of the keys to a successful site is the text you place on it. Personally, I am a stickler for spelling and grammar. One thing that I liked about this article is that it points out that what you ...

In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content. For visual case studies of IxD from top companies like Google, Yahoo, ...

Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate ...