Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand.

In an update to its 37-year-old slogan, “Just Do It,” Nike launched a “Why Do It?” campaign aimed at a Gen-Z generation that “reframes greatness as a choice, not an outcome.” The initial television ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

Your youngest employees aren't just asking "why" more often—they're refusing to move without it. And before you roll your eyes at "Gen Z entitlement," consider this: they might be onto something that ...

Nearly 40 years ago, Nike introduced its iconic “Just do it” slogan, which ultimately fueled one of the most successful and influential marketing campaigns in U.S. history. It launched with a series ...