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Frozen PB&J products square off, the latest in a long-running battle between big-name brands and retailers’ private-label ...

Kraft Foods’ Wheat Thins has launched new TV ads and a digital campaign around a “Do what you do” theme. The theme emerged from the brand’s observation that members of its social community like to ...

Last year, Hasan “Hasanabi” Piker was temporarily banned from the Amazon-owned streaming platform, Twitch, for having the audacity to say “cracker” full-throated while broadcasting to an audience of 2 ...

CHICAGO | When The Escape Pod, a small Chicago ad agency, was charged with creating a new campaign for Wheat Thins, an outside-the-box idea came from the box itself. Drop a few letters from the name, ...

In case you haven’t already heard, Mondelēz International (formerly the snacks division of Kraft Foods) recently launched an innovative mobile startup partnership program called Mobile Futures. Home ...

Aldi didn't respond to messages seeking comment. The U.S. branch of Aldi, which is based in Batavia, Illinois, was named in the lawsuit. In the lawsuit, Mondelez displayed side-by-side photos of ...