AI investments paid off for Meta's ad business this quarter. "On advertising, the strong performance this quarter is largely ...

The introduction of ads could signal a wider shift away from private messaging toward monetised, monitored communication. European users should pay close attention – your messages may not stay ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

WhatsApp boss Will Cathcart stated the new features are a “natural extension of messaging services,” drawing parallels to rival apps and Meta’s other platforms. He emphasised that these changes will ...

Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered to its “Updates” tab, where you’ll see some sponsored status updates.

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new revenue stream by tapping the billions of people that use the messaging ...

Meta launches AI ad targeting for WhatsApp. New tools leverage Facebook and Instagram behavior. Get ahead of Wall Street reactions—Benzinga Pro delivers signals, squawk, and news fast.

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad ...

The tech giant is using AI to determine which ads to show people in more places across the Meta ecosystem. And it’s also harnessing more behavioral signals picked up over a longer period of time ...