Discover how businesses use qualitative and quantitative data to understand customer opinions and patterns. Blending both may unlock sharper insights.

Unlike quantitative data, qualitative data is not collected in a quantified, measured data format. A focus group or survey, for instance, may ask participants to describe thoughts or feelings ...

"Qualitative skills provide context and meaning, helping to interpret why those patterns exist.” While qualitative data might offer insights into new customer demands and preferences, quantitative ...

1. To Get To The Quantitative Data Without the qualitative data, you can’t get to the quantitative data. All the ad creatives, messaging, campaign structures and so forth that take place behind ...

While quantitative data tells you what's happening, it often misses the "why." It’s great for breadth, but sometimes lacks the depth needed to fully understand the complexities behind those numbers.

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad) would ...