Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient ...

In a shorter, faster funnel, holiday PPC success comes from early engagement, adaptive pacing, and automation guided by ...

The week in PPC recap, covering paid search news and industry commentary from Google, Microsoft and what the industry is ...

Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without ...

Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance ...