Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

Prosocial behavior is a well-studied phenomenon in the field of social psychology. A large body of research examines conditions under which people help—or fail to help. However, not only has most of ...

Not every lie corrodes trust. Research reveals that one specific kind of deception can make you more likable, more trusted ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Humans and animals share a remarkable capacity to sense when others are in distress and respond with comforting behavior. But the motivation for doing so, and why it sometimes breaks down, has been ...

Tthe brain's parenting circuitry (MPOA) drives helping and comforting behaviors toward peers through the dopamine reward ...

Researchers found that neurons involved in parental care also activate during comforting behavior in mice. The circuit links caregiving with the brain’s reward system, suggesting prosocial actions may ...

Are there areas of the brain, which regulate prosocial, altruistic behavior? Together with colleagues from the universities in Lausanne, Utrecht and Cape Town, researchers from Heinrich Heine ...