Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Researchers examined decades of data to create a unifying theory to explain biases in perception. Photo-Illustration: Martha Morales/The University of Texas at Austin How humans perceive the world ...

This form of vision loss is also known as perceptual blindness. It involves not noticing people, objects, or events within your line of vision because your attention has been diverted. Have you ever ...

This research described a new perceptual phenomenon of bistability induced by partial occlusion of digital numerals. Results of experiments using visual adaptation indicate that this perceptual ...