From match types to automation, learn how to make smarter exclusion decisions that align with account goals.

Spread the loveIntroduction to Negative Keywords Strategy 2026 In the ever-evolving world of digital marketing, the tactics that once worked can quickly become obsolete. This is particularly true in ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

In 2026, negative keywords have evolved from a routine task to a strategic decision-making process that shapes how ad algorithms interpret intent. Paid search managers now weigh factors like match ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...