The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse playbook that is starting to show its age. Despite the familiar tactics, ...

Don’t get me wrong, I love Liquid I.V. I always have it stocked in my cupboards, and it’s especially great to have on hand when you’re traveling. But the brand’s Super Bowl commercial? Not so ...

GoDaddy.com, the godfather of sultry if not tacky Super Bowl spots, is headquartered here. The domain name registrar let a USA TODAY reporter inside its fortress-like headquarters as it shot one of ...

Meg Ryan and Billy Crystal reprise their roles from "When Harry Met Sally" in a Super Bowl 2025 ad from Hellmann’s. The best Super Bowl 2025 ads airing in Sunday’s game will do a lot more than make us ...