A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...

Cognitive scientists have come to view the brain as a prediction machine, constantly comparing what is happening around us to expectations based on experience—and considering what should happen next. ...

In the lead-up to the Vision Pro’s unveiling at WWDC 2023, anticipation was through the roof for this VR/AR headset. When Apple enters a new product category, it usually offers something unique. But ...

Sounds cool. But will people want to strap on a headset just to spruce up a document, analyze a spreadsheet, or even attend a virtual meeting? Likely anticipating those questions, Microsoft explained ...

Editor’s note: This is the 54th article in the “Real Words or Buzzwords?” series from SecurityInfoWatch.com contributor about how real words can become empty words and stifle technology progress. Just ...