The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.

Vans refreshes Roblox activation with ‘phygital’ maneuver Vans World 2 builds on a successful previous activation by the shoe brand and includes the virtual launch of a new shoe.

Vans is building off the success of its initial Roblox activation with the launch of Vans World 2, according to information shared with sister publication Marketing Dive. Visitors to the digital ...