A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for ...

This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Developing your firm and services to create ever-growing value for your customers should be an ongoing commitment. This is the single most strategic activity you can focus on, especially in our new ...

Do you want your organization to be recognized as an employer of choice? While this goal requires a long-term strategy, one powerful way to start making progress right now is by developing a clear and ...

A few weeks ago I sent out a newsletter announcing my new web site. The next day I received this email from a subscriber: “You did a good piece of selling in the email. I read all the way to the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Technology changes everything, from the way we communicate to the way we shop and even the ...