A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for ...

What’s the most effective way to persuade purchasers of your services that you’re the firm best equipped to improve performance and solve complex problems? If you answered “with a strong value ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

Let’s face it. There are plenty of other businesses out there that offer products and services similar to what your business offers. What makes you different? What makes your customers choose you over ...

Do you want your organization to be recognized as an employer of choice? While this goal requires a long-term strategy, one powerful way to start making progress right now is by developing a clear and ...

I’d like to start out with a question I have been asking myself: Why does Google Glass need to be on my face? More importantly, to get the benefits of Google Glass (whatever one deems those benefits ...

As practices know, physician turnover is both costly and time-consuming to resolve, especially if you're in an area or specialty experiencing a shortage of doctors. FiercePracticeManagement caught up ...