Consumers and marketers both had a rough time in 2024. On the consumer side, inboxes were crammed with political email from candidates, from the presidential level on down. The mission was less to ...

As Google implements stricter policies around bulk email, email marketers must adapt their strategies with an increased focus on segmentation and relevance. Mailbox providers have published these ...

Has 2023 been officially named the year of AI yet? Really, the next five years will probably all be called the year of AI. However long the era of AI lasts, it’s pretty safe to say that 2023 will be ...

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, ...

Marketers’ use of email continues to increase year over year. But nowadays, email marketers are focused on increasing email effectiveness, boosting campaign performance and optimizing conversion rates ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration ...

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this ...

Optimove’s next evolution of email marks a new era of email personalization at scale for Positionless Marketers. Enhanced capabilities combine industry-leading AI agents with state-of-the-art data ...