The NBA has a new 11-year, $76 billion TV deal, bringing changes to how fans watch games. Michael Jordan returns to the NBA with NBC, which also revives the iconic "Roundball Rock" theme.

The "Tap to Watch” initiative provides fans direct access to live national and local games, including on all broadcast partners.

The NBA is launching a new multi-platform streaming offering and the reimagined NBA TV, which will offer live basketball games, highlights and original programming, starting Wednesday.

The league is taking full control over its cable channel and streaming platform, 17 years after Turner Sports and Warner Bros. Discovery first began running the operation.

NBA announces multi-platform streaming offering and exclusive content on NBA starting Oct. 15, all accessible via the NBA App.

The NBA has been extremely focused on growth under the stewardship of Commissioner Adam Silver. In just the recent months, plans for a European League have been reported as being quite advanced. The league is also looking for investment in the associated African League.

A full slate of basketball programming will be available on the NBA App and NBA TV, including live games and competitions, providing fans more live basketball action than ever before, including from the NBA and WNBA,