‘Titanic': How a Four-Minute-and-Two-Second Trailer Helped James Cameron's Epic Stop the Bad Buzz and Become a Massive Blockbuster

Jon Landau, the Oscar-winning producer of "Titanic" and the "Avatar" franchise, has written a behind-the-scenes memoir about ...

“Titanic” was set to be massive flop until it was saved from sinking by a surprising gamble

"Everyone was tense," recalled Oscar-winning producer Jon Landau. "We’d spent five years and $200 million. At times, it ...

Titanic Producer Recalls Negative Studio Feedback Over Its Four-Minute Trailer, And How Kurt Russell Played A Part In Turning Everyone Around

About two hours later, [executive producer] Rae Sanchini got a call from Rob Friedman, the head of distribution and marketing ...

When Hollywood Doubted Titanic, Kurt Russell Made Everyone Believe

The late Jon Landau’s memoir is set to be published next month, and excerpts from the book are already providing us with gems from the legendary producer’s life and career, including several ...
Mathrubhumi English

‘Titanic, the epic blockbuster movie, would have ended as a flop – it’s the 4.2-minute trailer that saved it’

Oscar-winning producer Jon Landau’s memoir discloses how a four-minute trailer transformed Titanic from a predicted ...