Max's new documentary explores the viral phenomenon of sorority rush at the University of Alabama Jacqueline Weiss is a contributing writer at PEOPLE. She has been working at PEOPLE since 2022. Her ...

Sorority rush week is back on college campuses across the United States — and on TikTok. The online phenomenon known as "RushTok" — a once-a-year look inside the rush process at large U.S. colleges ...

If your For You page looks anything like mine, then it's probably been flooded with nothing but sorority videos for the past two weeks. That's right: The latest season of Rush Tok is officially ...

It's that time of year again in Tuscaloosa. Rhinestones, designer bags and southern charm are on display as hundreds of young women compete in the University of Alabama's sorority recruitment, also ...

Trends like Bama Rush and #RushTok are just a couple factors adding to the pressure of creating Greek life content today Zoey Lyttle is a Society & Culture Writer-Reporter at PEOPLE. She covers ...

Sorority recruitment at the University of Alabama is an annual hit on TikTok, with hopeful freshmen filming daily videos detailing their outfits and their rush activities, and they’re going as viral ...

When Bama Morgan, aka Morgan Cadenhead, first started posting about sorority rush, she only had six followers on TikTok. “One of them was my mother,” the 19-year-old from Florida tells Elite Daily. At ...

It’s been just over a week since Bid Day at the University of Alabama capped off an internet feeding frenzy on sorority and fraternity life formally known as Bama Rush Tok. And what a rush it was.

Sorority recruitment at the University of Alabama, better known as "Bama Rush," has become a viral cultural moment, with thousands watching to see which houses incoming freshmen join. It’s a week ...

Fashion is an important part of the process for those going through sorority recruitment. Spring rush, which began Jan. 5, was met with snow and low temperatures this year. When I arrived back to ...

The internet’s favorite programming is back on: #RushTok season is officially upon us. If this is your first time tuning in, “rush” is the informal name for the recruitment process in which college ...