GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

A look at Google's time-saving YouTube trigger for Google Tag Manager. Tag managers arrived on the technology scene years ago, making analytic tag adjustment easier for marketers. Over the years, they ...

Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior. Tag manager features have improved over the years to provide ...

Google simplified the process for merchants to obtain API keys for local inventory feeds, clearing a hurdle to faster Shopping integration.

Want to make the most of Google Tag Manager's new features? Check out four simple steps to start using the updated preview mode in the platform. Google recently announced an overhaul of the Preview ...

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX London. Today’s Q&A is from the Google Tag Manager Can do WHAT session with Stephanie Wallace and ...

In December 2017, Google told us to avoid using Google Tag Manager for SEO experiments or SEO solutions. In fact, it was not supported with Google's testing tools but now Google may have changed their ...

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