Foursquare is planning to split its core app into two separate experiences, one that provides recommendations and another that acts as a “social heat map” where users check in and see nearby friends.
More than a year ago, Foursquare decided to split its app in two. The main app was now focused on location discovery, while Swarm was created to handle the social check-in side of things. The reason?
Foursquare CEO Dennis Crowley has spent the last year trying to convince the world that Foursquare isn’t what it used to be. The company emerged back in 2009 with a novel app that let people “check in ...