Dropping on May 24, the Star Wars NFT collection is the latest in Cryptoys pop culture “digital toys,” following its previous Masters of the Universe collections with toy brand Mattel.

Disney Pinnacle is preparing to be the next big NFT failure. Collectible digital tokens have crashed hard since peaking in early 2021, but here comes Disney Pinnacle to try it all over again.

Walt Disney Co (NYSE: DIS) launched its NFT marketplace, Disney Pinnacle, for tokenizing its iconic animation characters from the past century, as well as characters from its Pixar and Star Wars ...

Yuga Labs, the company behind the characters, was valued at $4 billion, roughly equivalent to the amount Disney paid for Lucasfilm, the owner of the “Star Wars” and “Indiana Jones” franchises.