Part of what has helped Star Wars become such a dominating force in pop culture is its branding and merchandising, allowing fans to display their fandom with any manner of interesting items proudly.

Don’t miss Season of the Force, a Star Wars celebration at Disneyland Park filled with exciting galactic additions, from new ...

You can get a closeup of the hair in Yak Face's ears, marvel at a life-sized landspeeder and dress up as your favorite "Star ...

Also thrown into the supposed 2.9 times return on investment was projected sales of Star Wars merchandise over the next ten years. Suffice it to say, Disney had to play around with its numbers ...

From a brand-new projection show to limited-time ride overlays, specialty food and exclusive merchandise, Disneyland’s Season ...

If you're looking for more Star Wars merchandise and memorabilia to buy, why not take a look at our guide to the best Lego Star Wars gifts? You should also take a look at our best Lego Star Wars ...

Some movie franchises aren’t just about ticket sales. They’re about action figures, trading cards, and themed lunchboxes ...

For those who have been hoping to pick up Ubisoft's latest release set in a galaxy far, far away, Star Wars Outlaws for ...

Star Wars has revolved around merchandise for its entire existence. George Lucas and the men and women of ILM created a universe that lent itself well to toys, and one of these creations became the ...