These Pieces of Star Wars Merchandise Are Beyond Bizarre
Part of what has helped Star Wars become such a dominating force in pop culture is its branding and merchandising, allowing fans to display their fandom with any manner of interesting items proudly.
R2-D2 Becomes R2-BNE In This New Easter-Themed Droid Factory Figure (Exclusive)
Disney is set to release the adorable pastel, Easter-themed R2-BNE Star Wars Droid Factory Figure on February 16!
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Best Lego Star Wars sets 2025
From the Millennium Falcon to Jabba's Sail Barge, we've rounded up the best Lego Star Wars sets you can currently buy. Lego and Star Wars have gone hand-in-hand for over 25 years, with Star Was ...
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Marvel’s New STAR WARS Series Canonizes a Once-Rejected ’80s Action Figure
He originated from a nearly-forgotten proposal Kenner Toys made to Lucasfilm way back in 1986. Marvel now has Atha Prime front and center on several of their covers for Star Wars: Jedi Knights ...
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Star Wars was the first Lego license — 25 years later, it's stronger than ever
The Lego Star Wars brand has evolved to encompass more than just bricks and mini figures — it has become its own ecosystem, said Southern. "The world of Lego Star Wars sits as a separate ...
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Atha Prime, A Scrapped 1980s Action Figure, Makes Official STAR WARS Debut In New JEDI KNIGHTS Comic Book
Befitting his legacy, Atha is spotlighted on John Tyler Christopher's Action Figure Variant Cover for Star Wars: Jedi Knights #1 and will also be featured on Ramon Rosanas’Foil Variant Cover.